This year, H&M’s Conscious Exclusive collection celebrates beauty and sustainability, with every piece designed from sustainable materials including BIONIC – a polyester made entirely from recycled plastic.
Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director, said in a statement:
“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do.”
For the womenswear range, floral motifs, pastel hues and sequins are definitely “in” this season. The Conscious Exclusive collection, for the first time, includes childrenswear, from beautiful tulle dresses to structured blazers and pants. There’s also a unisex fragrance with a set of ecological oils that can be worn separately or mixed together.
The Conscious Exclusive collection will be available online at hm.com and in-store as of April 20.
Take a look at some of the standout pieces from the collection below.