H&M Summer 2011 Lookbook

We’ve been holding off posting this lovely springy youthful lookbook from H&M for a few days now and with this crazy snowpocalypse we’re having in Toronto, we thought today would be a perfect day to throw you a fashion life preserver.

Shot by Hasse Nielsen, models Jakob Hedberg and Mona Johannesson strike a pose in wearable summer attire for this lookbook with pieces for women in bright flowey silhouettes baring a slight sixties influence, while the mens looks are casual but preppy, dressing up plain shirts with blazers.