Swedish fast fashion mega retailer H&M has launched their new H&M Sport campaign for 2015. Over the past year H&M have made a magnificent headway into the active wear market, focusing primarily on running and fitness. The 2015 collection is all about a new athleticism for H&M Sport, pushing fitness to the maximum with functional and stylish pieces. Layering is the key as the weather warms up, with technical fabrics and functional details to help with performance whatever the sport of choice. The new H&M Sport collection is available now at selected H&M stores worldwide, and online.