oYjwXjwvAv0

It’s definitely not easy being one of the world’s coolest people as we learn from watching the new H&M Modern Essential campaign featuring David Beckham. The humorous video shows just how much of an influence Beckham is on the fashion world, as every outfit he wears is instantly copied by coveted.

The H&M Modern Essentials Selected by David Beckham, Spring 2016 collection will be available on hm.com on February 18th. Untill then watch the video above, be warned, it is rather cheeky!