H&M has just announced they will release a full range of new beauty products, just in time for the crispy fall weather. The comprehensive 700-piece collection will consist of individually packaged makeup, haircare, nail polish, body care and beauty tools and will be available in over 900 stores across the world at dedicated beauty areas.
According to the press release, H&M Beauty designer Sara Wallander said, “We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors.”
Following the launch in the fall H&M will continue with season drops of new and limited-edition colour collections, including a Conscious range of Ecocert-approved sustainable products and a premium beauty line, replacing the existing beauty products you might have seen at H&M.