Yesterday H&M introduced their eco-friendly Garden Collection in which everything is made from environmentally adapted materials like recycled polyester, organic cotton, organic linen, and tencel. Apparently flowers are a major trend for H&M this Spring, (take note mainstream fashionistas!).
Just in time for this announcement comes some very un-green news that a few H&M stores in Manhattan have been cutting holes in unsold merchandise before throwing them in the dumpster instead of donating them to local shelters as the company claims they do. This is particularly shocking considering we’re smack dab in the middle of frigid winter weather; oh the irony.
The collection is inspired by romanticism and sustainability and every garment will cost under $60 US. It will be available at stores across Canada on March 25th and will be presented in a separate shop-in-shop area within the store for emphasis.
Check out some of the looks from the Garden Collection below.