H&M is getting ready to announce their very cool designer collaboration for 2010. No names have been named and they are being rather clever with their teaser trails, see below. In terms of style, there seems to be a lot of potential, especially with the “Smart Design” men’s line, the first video below, which seems to have a touch of the Mad Men influence. Also check out the “Future of Fashion,” the women’s teaser video below. The official announcement is on September 9th. This should be good!