For the first time, H&M’s fashion show will align with the current season closing the gap between retail and runway calendars to bring the runway collection straight to their customers. The H&M Studio collection will be presented during Paris Fashion Week for the brand’s first-ever ‘see now buy now’ show on March 1st. The pieces will be available to customers on hm.com immediately following the show and in select stores beginning March 2nd. The fashion show will include key womenswear looks, and for the first time, will also showcase a full menswear collection.
Studio is the name of H&M’s limited-edition high fashion seasonal collections, created by H&M’s core design team, featuring top trending key looks and statement pieces for fashion lovers. For S/S 2017, inspiration comes from the grace, passion and strength of ballet as traditional tailoring techniques meet the functionality and high-tech elements of sportswear.
Check out some of our favourite looks below.