Last week, Urban Outfitters announced and then two days later, dropped their collaborative clothing line with Madrid-based indie-quartet Hinds. Curated by Carlotta Cosials, Ade Martin, Ana Perrote and Amber Grimbo, the Hinds x UO collection consists of four pieces including t-shirts to pull overs, ranging from $30-$50. The collection features 80’s pop art, alligator illustrations, and world flags – with half the proceeds of every purchase benefitting Attendance Records, a charity dedicated to bringing creativity into schools.
To celebrate the launch of the collection Hinds celebrated with a free concert at Urban Outfitters in Barcelona and later brought the party to Brooklyn performing at UO Space Ninety 8 earlier this week.
We were one of the lucky attendees at the maxed-out event which packed out by 7pm before their performance. The girls stormed the stage with PBRs in tow and banged out an hour-long set, with hits from their debut album Leave Me Alone plus a couple unreleased tracks. The girls let the crowd in on a not-so-little secret, that they’ve been in the studio and are planning to release their second album later this year.
After the show fans had the chance to hang with the band upstairs, as they signed signed vinyl and merchandise from the collection. A few famous friends, like Julia Cumming of Sunflower Bean and Albert Hammond Jr. of The Strokes even made their way out for the gig.
While upstairs, we got to chat briefly with Amber on their collaboration.
“It’s been really awesome, we’ve had such a great time with all of this.”
From what we can tell, Hinds sold the majority of their collection at the UO store in Brooklyn earlier this week, but you might be able to cop it at UrbanOutfitters.com if you’re lucky
If you weren’t able to make it out to Brooklyn for the Hinds x UO event, don’t fret, the girls will be back to the U.S. this spring for their tour with Twin Peaks.
Check out some photos from the event below.
