Capitalizing on the recent resurgence of 90s styles, Tommy Hilfiger’s diffusion line, Hilfiger Denim has rebranded as Tommy Jeans.
The new name has already been in use on many of Hilfiger’s popular archival capsule collections. Along with the new brand identity Hilfiger has also unveiled his Pre-Spring 2018 collection, which is full of cool, nostalgic pieces that capture the 90s mood perfectly.
In a statement Hilfiger said:
“Denim has always been a staple at the heart of our classic American cool style, bringing our original denim label back to the forefront recognizes our long history of celebrating pop culture with inspiring and unique denim styles that our consumers love.”
The collection includes a range of denim and streetwear with an easy to wear and streamlined aesthetic. We can’t wait to rock some of the pieces!