Tech giant Apple and luxury fashion house Hermès continue their love affair with the release of a brand new Apple Watch brand. Made from a rich black calfskin, the “Equateur Tatoutage” band was designed by naturalist artist Robert Dallet and features a jungle cat and jungle pattern. The design was inspired by South American fauna, which is currently threatened due to continued deforestation. Lets hope some of the proceeds go to help that cause.

The latest Apple x Hermès strap is on sale now in limited quantities at Hermès boutiques.

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