Before the term “quiet luxury” was on everyone’s lips and Tiktok, Hermes had long inhabited the space. With little to no flashy logos and uncalled-for branding, the French luxury house carved out the perfect space for themselves in the fashion ready-to-wear space. With the Summer 2024 mens RTW walking down the runway over the weekend, the brand continues demonstrating how this is done.
With over 50 different looks, the collection was the epitome of high fashion meets gorp-core at its most desirable. Designer Véronique Nichanian takes the approach of clothing as architecture. Each look is constructed to reflect its place within the day. Tunics and beach blazers for the day, loosely knitted silk, technical fabrics, cashmere, and semi-transparent cotton. The colour palette is gentle and soft, inspired by the desert, steam, ice, and sage. All are designed to intermingle, respond to and complement each other. The colours exude an air of summertime fun and adventure, lazy days at the beach and passionate nights out on the town.
Of course, Hermes wouldn’t have had a hefty dose of fine leather bags to accompany the clothing. We saw Evercalf and Swift calfskin Mousqueton bucket bags, Cordage tote bag in rope and Clémence bull-calf, the Haut à Courroies Coup de Soleil bags in Togo calfskin, Garden Party Voyage bags in H canvas with Dancefloor au Faubourg prints and more. There were also plenty of accessories, including some stunning palladium hardware in the form of necklaces and bracelets, which made us even question our take on jewelry-wearing ourselves. The footwear featured notched-sole leather sandals, adding chunkiness to the sleek minimum silhouettes. And, of course, a selection of silks scarves.
The collection is marvellous, with several key pieces shining bright. Take a look at our favourite looks from the collection here:
Watch the full runway show below: