Gwyneth Paltrow has joined forces with mass media company Condé Nast to launch her very own glossy, Goop. 

The quarterly publication, which will focus primarily on health and wellness, will also encompass content on digital and social media platforms, and will be distributed across select Condé Nast titles’ websites. Paltrow and the Goop team will work closely with Anna Wintour. 

Paltrow said in a statement:

“Anna is a powerhouse, and one of the most admirable thought leaders in media. Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”

Goop will be available on newsstands this coming September.