Gwyneth Paltrow’s lifestyle brand goop has partnered with northern California’s Juice Beauty for a high performance line of age-defying organic skincare. After enduring a good amount of ridicule for being out of touch, goop has expanded its portfolio considerably. In 2014, several outlets reported that the actress’ company was in pretty bad financial shape. It would seem they’ve dug themselves out of debt and have now expanded into skincare.
In a letter on the site, Paltrow explains how they arrived at six luxurious organic products ranging from a cleansing oil to moisturizing creams.
13 months ago, we were given an opportunity to partner with Juice Beauty, a California company that has been making non-toxic products for more than a decade. We built on their foundation in safety to create something that didn’t exist that I had always been looking for: A line of truly luxurious and effective skincare—products that take organic to the next level. Our line delivers clinically proven, age-defying results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions—but instead of plastics, and toxins, which you would be surprised to know are found in so many expensive face creams, they are loaded with organic, naturally-occurring ingredients that are actually good for you.
The beautiful yet simply packaged products run from $90 to $140 USD. If you don’t feel like investing in the whole set for $655, you can get The Discovery Set which includes travel size versions of all six products for $125 USD. We’re curious what the real difference is between this collection and Juice Beauty’s other skincare items. Their products typically run in the $20-$50 range and can even be found at Whole Foods.
Skincare by goop is available on goop.com or at a handful of retailers in the US. The Replenishing Night Cream is already sold out online. You can join the waiting list to get alerted when it becomes available again. See the full range below.