The Italian fashion house has taken major inspiration from the hit series Star Trek for its fall/winter 2017 campaign film.
Motifs from sci-fi of the ’50s and ’60s are apparent in the one-minute clip, directed by British fashion photographer and film director Glen Luchford.
The brand stated in a press release:
“As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away. Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer-space landscapes and trippy spaceship interiors, creating wild and fantastical compositions.”
Take a look at the intergalactic visual above.