After a successful run of Men’s and Women’s Fashion Week shows all themed around “Ancora,” Gucci is set to reveal a new project during Salone del Mobile, otherwise known as Design Week in Milan. Titled Design Ancora, the project will include five special-edition objects that symbolize “Italianity” — and, even more specifically, “Milananness.”
Design Ancora will be presented from April 15th to 21st at Gucci’s Via Montenapoleone flagship store, which already houses many modern Italian contemporary works by both emerging and established artists. Truls Blaasmo curates the space to reinforce the brand’s connection to the city. The boutique displays work from Milanese masters such as Lucio Fontana, Getulio Alviani, Liliana Moro and Franco Mazzucchelli, along with works from international artists such as Nathlie Provosty, Jaime Poblete, François Durel, Michael Rey, Herbert Hamak, Adji Dieye and Augustas Serapinas, and more. For Ancora Design, the space will be designed by architect Guillermo Santomal.
“Design Ancora is the occasion for Gucci’s Creative Director Sabato De Sarno to define the multifaceted meaning of iconicity at the intersection of the solid legacies of design masters and brands,” Gucci commented. They continued in a statement “The golden age of Italian design has contributed to broadcast worldwide the Italian mastery, across craftsmanship and serial reproduction.”
Gucci’s Design Ancora project will occur from April 15 to 21 alongside Salone del Mobile in Milan. The objects presented will be available for purchase following the presentation via Gucci’s website.