Gucci’s formerly unknown creative director Alessandro Michele takes Gucci in a quite retro 70s glam direction for the brand’s Spring 2016 campaign. After taking the helm at the beginning of 2015, Michele has quite transformed the brand along with British photographer Glen Luchford. Shot in Berlin, the spring campaign features cool kids sporting embroidered bellbottoms, shiny suits, and glittery dresses as they skateboard through train stations and lounge on rooftops. It’s all about interesting, colorful, and complex patterns that catch the eye.
Check out photos of the luxe collection with vintage vibes below.
Photography: Glen Luchford for Gucci