Leaning into its storied past of travel, a constant source of inspiration within every collection, the House of Gucci presents its latest Resort Collection. The collection is an ode to the seasonal ritual of setting off to the world’s top seaside destinations. The collection features a selection of items unique to these acclaimed locations with bags, sunglasses, hats, and beach blankets, with ready-to-wear pieces and shoes designed to elevate the usual vacation vibe.
As always the House’s iconic GG monogram stands at the centre of the collection but reimagined with a zig-zag-patterned background and vibrant colour combinations. The cities featured in the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro. Each city name is inscribed on the pieces with the colour palette drawing inspiration from the particular locale, making each item a unique travel memento.
The collection will be distributed through designated stores and on Gucci.com. Additionally, at the resort destinations, special Pop-Ups inspired by beachside cabanas will also showcase exclusive product offerings.
To get a feel for the vibe of the collection photographer and director Max Siedentopf shot the campaign for the Gucci Resort pieces in mini dioramas of the various resort destinations. It’s way too fun! Take a look below.