Gucci Pre-Fall 2010

via FGR

Gucci always does it right. This time it’s in the glorious Moroccan desert with their Pre-Fall 2010 collection which we’ve been drooling over since practically everyone raved about Frida Gianinini’s genius creations dubbed “boyfriend’s closet” back in February.

We love it all: the models, the angles, the clothes and accessories (but of course), and what looks like a sweet little polished vintage Austin Martin to boot!

Take a look at the full campaign below shot by the always fabulous Mert Alas & Marcus Piggott staring Raquel Zimmermann, Joan Smalls, and Nikola Jovanovic.