![Gucci Pre-Fall Campaign 2010](https://i0.wp.com/sidewalkhustle.com/wp-content/uploads/2010/07/20/gucciprefallcampaign1.jpg?resize=600%2C400&ssl=1)
via FGR
Gucci always does it right. This time it’s in the glorious Moroccan desert with their Pre-Fall 2010 collection which we’ve been drooling over since practically everyone raved about Frida Gianinini’s genius creations dubbed “boyfriend’s closet” back in February.
We love it all: the models, the angles, the clothes and accessories (but of course), and what looks like a sweet little polished vintage Austin Martin to boot!
Take a look at the full campaign below shot by the always fabulous Mert Alas & Marcus Piggott staring Raquel Zimmermann, Joan Smalls, and Nikola Jovanovic.