Gucci has unveiled a brand new fragrance, entitled Bloom.

Bloom is the first fragrance made for the Italian fashion label by its current creative director Alessandro Michele. The fragrance is floral and unusual with notes of natural sambac jasmine, tuberose, orris and an exclusive scent known as Chinese honeysuckle. Michele worked with master perfumer Alberto Morillas to create the enigmatic scent.

Michele has also recruited three muses to represent the fragrance, including Dakota Johnson, Hari Nef, and Petra Collins.

Gucci Bloom will be available for pre-order on May 3 at, before its official release this August.