It’s exciting to see a return of the fashion house linked to an artist’s tour. For stylists working on tours involving elaborate sets and hectic schedules, pairing exclusively with a brand or a fashion house can be a blessing. Two very different musicians recently announced they’re working exclusively with one brand for their upcoming world tours.

A few weeks ago, Gucci announced Florence Welch was their new jewelry ambassador. We figured this was only the beginning of a ‘beautiful’ relationship. Florence + The Machine’s ‘How Beautiful’ tour kicks off this month and runs until July. Welch will be dressed exclusively in Alessandro Michele’s designs from the latest Gucci collection. The designer stated that the band’s last album served as a source of inspiration for the Spring 2016 line.


Justin Bieber has shared many racy ‘grams supporting Calvin Klein’s #mycalvins campaign so it’s only fitting the American brand is the official exclusive apparel partner for the Biebs’ sixty-four-date ‘Purpose’ tour. Calvin Klein has sexed it up considerably, if that’s possible, and tapped several musicians and mega popular models as the face of their campaign. Calvin Klein will be featured in several different ways on the tour and we can’t wait to see all that product placement.

Excited to support @justinbieber as he embarks on his #purposetour. #mycalvins Photographed by @tobinyelland.

A photo posted by Calvin Klein (@calvinklein) on