Stella McCartney just announced a new fragrance called POP and singer Grimes is one of the faces of the perfume. Given the direction of Grimes’ last album Art Angels, a phenomenal ode to pop, this is a match made in heaven. POP is packaged in environmentally sustainable boxes as well. Glen Luchford shot Grimes for this campaign.
No word yet on POP’s launch date.
— Stella McCartney (@StellaMcCartney) March 4, 2016