Goodhood Fall/Winter 2011 Collection illustrated Lookbook

British retailer Goodhood has just released one of the better looking lookbooks of 2011. Going with an illustrated approach, highly comical drawings of select Fall/Winter 2011 pieces. Each look features several different brands the shop carries like Norse Projects, Perks & Mini, Mark McNairy, Junya Watanabe Man, Trickers, Indigofera, Universal Works, Monitaly and YMC. In addition each look is branded, and given a comical back story.  Take a look!