Cool-girl beauty brand Glossier is poised to hire nearly 300 new employees this year, thanks to New York Governor Andrew Cuomo.

To “encourage Glossier’s New York expansion” as they relocate from 123 Lafayette Street to a 26,000 square foot space in One Soho Square, the Empire State Development will reportedly provide the digital beauty darling with $3 million USD in tax credits.

Glossier’s founder and CEO Emily Weiss said in a statement:

“We are grateful for New York State’s support in expanding our team in New York City. It’s where we’ve grown from a beauty blog to a beauty brand and built our community. We are incredibly excited to continue building a team in downtown New York City who will work to further Glossier’s mission of empowering women to feel proud of who they are today.”

New York, anyone?