The cool-girl beauty brand is (finally) heading west.

Today, Glossier confirmed it will be opening it’s second permanent retail store at the end of next month. It will be located on Melrose Avenue in Los Angeles.

In a recent interview with WWD, founder and CEO Emily Weiss revealed that the interior of the new 1,500-square-foot space will resemble the California desert, and will feature it’s very own Glossier Canyon where you can up your selfie game. “We want to delight our customer and give her something she can’t experience anywhere else in the world,” said Weiss. We can get behind that.

In the meantime, shop Glossier online now at