First Karlie Kloss for Nike, and now Gisele Bündchen for Under Armour. Models are taking over the world, and we’re cool with that. After much buzz, Gisele’s first video campaign for the brand is out, and it’s a little controversial. The campaign follows her kicking the shit out of punching bag while people’s tweets are projected onto the walls around her. They are both negative as well as positive, and fit the I Will What I Want campaign very well, putting the view in the head of Giselle while she’s in the zone.
Watch the campaign clip below and stay tuned for more.