Supermodel and famed socialite Gigi Hadid have teamed up with sportswear and apparel brand Reebok for the powerful body positive new #PerfectNever campaign. Reebok released a teaser featuring Hadid in the boxing ring unleashing a fury of punches at the camera.  Hadid also shared a message of empowerment on her Instagram, going hand-in-hand with the campaign’s theme. Watch the video and peep the campaign shots below.

@reebok @reebokwomen #PerfectNever #BeMoreHuman

A photo posted by Gigi Hadid (@gigihadid) on

@reebok @reebokwomen #PerfectNever #BeMoreHuman

A photo posted by Gigi Hadid (@gigihadid) on