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Palo Alto director Gia Coppola has partnered with Gucci to direct a four-part digital film for Condé Nast’s new branded content studio, 23 Stories. It’s the department’s first big fashion project. A host of beautiful people including Lou Doillon, Marcel Castenmiller, and Laura Love starred. They’re all wearing Gucci’s pre-Fall collection and accessories. Former Style.com editor-in-chief Dirk Standen is responsible for the branded content and direction of 23 Stories. Standen and Hamish Anderson conceived the concept, a retelling of the Greek Orpheus and Eurydice myth set in modern day New York City.

Watch part 1 of “The Myth of Orpheus and Eurydice” above and the rest below.

PART 2

PART 3

PART 4