Lyrics annotation site Genius has come along way from its roots as a hip-hop lyrics and meanings archive. After working with Pusha T on a limited edition T-shirt for Art Basel last year, the site is now back with a full apparel collection that pays tribute to an iconic year in music and pop culture history.
Taking cues from the bootleg trend that has swept fashion the last few years, the collection incorporates some of the key moments from 1997 pop culture: Bad Boy Entertainment was ruling rap; Titanic was the greatest movie of all time; and the Spice Girls were in the midst of their “girl power” takeover. All these moments get nods in the collection, which even features a reference to Hype William’s signature fish-eye lens that he utilized in all your favourite music videos.
Peep the lookbook here and head over to Genius to shop the collection.