Garance Doré has just announced a rebrand of her ever-popular blog and company, which will now be known as Atelier Doré.

Doré’s blog, which began back in 2006, has since grown into a full-fledged business offering creative services, advertising, consulting, custom content, affiliate marketing as well as other services. With a growing team and a blog that is becoming more and more sophisticated, the rebrand makes total sense.

According to Doré:

“The way the blog started was such a personal story that having my name on it was pretty natural, now, it’s not just me doing everything.”

Atelier Doré already has some new and exciting ventures in the works including a creative workshop in Morocco and a pop-up shop in New York City.