Gant Rugger 2010 Fall/Winter Video Lookbook

I’m actually not sure what I like more, the excellent music or the excellent clothes in this Gant Rugger video lookbook for the Fall/Winter 2010. This music video/ lookbook is set in the snowy outdoors and lets the clothing tell the story of the collection from start to finish. Utilizing a neutral colour palette, the key trends in menswear are highlighted in the video including the striped sweater, hooded toggle coat and denim shirt. I love it.

The song that plays throughout this video lookbook is “Equestrian” by U.S. Royalty. I think I may have just found a new favourite band!