Yesterday we showed you the 2011 holiday collection video preview from Freshjive staring Odd Future’s MellowHype. Now Rick Klotz and his now-refined streetwear label present their full Holiday 2011 lookbook. The photoshoot combines photographs of Left Brain and Hodgy Beats of MellowHype, in the grimey streets of downtown LA’s Skid Row, creating a consistent panoramic image of the entire collection through the length of a disheveled alleyway behind the Freshjive factory. It really is fantastic! The line consists of California staple chino pants, a wool bomber, some sweatpants and knitwear, blazers, and a bunch of T-shirts. Check it out.
Freshjive Holiday 2011 Collection Lookbook featuring MellowHype