The first installment of the new Spring/Summer 2010 Freshjive collection has officially been released. This release marks the new “no label” direction the legendary urban streetwear company is taking. This line is both comprehensive and eclectic as it features a healthy dose stylish button down shirts, and plaids, along with its usual brand of controversial graphic selections, stemming from the mind of Freshjive founder Rick Klotz. Probably the most daring and impactful shirt of all is the “Hope is Fading” Obama shirt, which levees a scathing reproach on President Barack’s first year of service. Check out the collection in its entirety, and yes there are a lot more pieces, at the brand’s webstore.