Another inspired move by Gucci’s creative director Alessandro Michele! He’s chosen Florence Welch of Florence + The Machine as the Italian brand’s new jewelry and timepiece ambassador. The announcement couldn’t come sooner as Welch heads to the GRAMMYs next week with five nominations for How Big How Blue How Beautiful.
florence-welch-gucci-alexa-chungLast month, Gucci revealed their 70s retro glam SS16 campaign yet made the most recent announcement via Snapchat while Alexa Chung interviewed Welch. We like the modern twist! Michele actually listened to a lot of Florence + The Machine while designing his first collection for Gucci so this partnership was definitely meant to be.

I am a magpie and when Alessandro and I first met we bonded over our love of jewelry. I truly believe what he is creating at Gucci today is magic, and I am so excited to be a part of it.

@gucci ? x

A photo posted by Florence Welch (@florence) on Feb 12, 2016 at 2:33pm PST