In their latest collaboration, Filson has decided to educated us all about fire safety with their Smokey the Bear watch. The limited edition watch boasts a classic brown leather band paired with a black face with a stainless steel case, and features the bear himself as well as his motto, “Only you can Prevent Wildfires” etched onto it. Each piece comes with a certificate of authenticity, as well as an individually-numbered box, six vintage postcards and a book chronicling Smokey the Bear and Filson’s adventures in the outdoors. The release is limited to 1,000 pieces and is available now from Filson’s online store for $1,000.