While we may be in the heart of summer (albeit a cold one this year) Italian fashion house FENDI is already gearing up for Fall/Winter 2022-23 with their new campaign imagery. While it’s hard to think about dressing for the cold when all you want to do is lounge by the beach in short shorts, Silvia Venturini Fendi dangles in front of us a beautiful collection of sophisticated chic with a streetwear-leaning vibe.

The collection utilizes traditional fabrics and weaves while mixing it up with bold O’Lock and FF logos. The sophisticated fabrics like Vichy check tweeds and hound’s tooth are used throughout the more formal attire like suiting, trench coats, and knits. This keeps it very formal chic, while the emphasis on logoing can be seen in the shirts, hats and of course sneakers giving it a more streetwear vibe.

The accessories collection for this upcoming season is, of course, top-notch.  With the iconic Peekaboo bag stripped back to an almost structural design, and a new Vichy check wool version named Peekaboo FForty8 which is lowkey fire. When looking at the campaign images below be sure to spend some time on the bags.

Even though the crypto market is in a state of free fall, all hope is not lost. In a first-ever FENDI has created luxury tech accessories for the LEDGER Nano X, the go-to physical “wallet” for cryptocurrency and digital assets. Utilizing the O’Lock motif and Baguette design making your fraction of a Bitcoin even more stylish than your iPhone, whose designer case you need to replace every year like a chump.

The FENDI Men’s Fall/Winter 2022-23 collection launches July 21 at Fendi.com.