The adidas Fear of God collaboration brand Athletics has revealed its full spring collection for the 2023 – 2024 Opening Season. This collection is the next chapter in the story that the brand began with the launch of Athletics in 2023, which was a great boon to adidas as it added a level of contemporary style the brand desperately lacked. Let’s be real; you can make stylish active wear; you just gotta let go of the all-pervasive motion that you need to have your logo up in everyone’s face all the time. Subtly is sexy, and Jerry Lorenzo is providing that service through this partnership with adidas.
The latest drop features muscle tanks, running base layers, shorts, some cool jackets and face coverings, as well as the new Athletics 86 Hi sneaker. It’s hard to do the collection justice, so take a look at the campaign imagery below and see what we’re talking about. The collection is sexy, sporty, stylish, futuristic, and functional, all wrapped into one package.
The Fear of God Athletics spring collection will be available at fearofgod.com, adidas CONFIRMED app, and select global retailers on Wednesday, April 3rd at 10 AM EST and 7 AM PST. If you are in Canada, you can purchase the collection directly in Toronto at The Well and Originals Store in Vancouver.