Since 2003, Frieze Week has been taking place throughout London, and while this year embraces a more hybrid approach, 250 galleries will still be hosting various works, talks and studio visits. Films and live performances will also be part of the 8-day art fair.
The Frieze Viewing Room runs from October 9 to 16. There will be a live chat option available to connect galleries with collectors, and six virtual spaces to explore, courtesy of architect Annabelle Selldorf.
The virtual platform allows collectors and viewers to browse art from emerging and established artists, as well as the opportunity to sign books using an augmented reality feature. Key to note is for most of the virtual showings, registration is required.
Galleries such as Hauser & Wirth have created an virtual viewing room with a simulated Frieze booth.
Those that reside in London will have the opportunity to check out studios in person or head to Regent Park to take in the sculpture work as part of Frieze Sculpture, which is free to attend.
Frieze’s global director Victoria Siddall noted that galleries have adapted to a more tech-leaning approach this year, but that galleries are hoping a return to normal.
“The general feeling I get from galleries is they are looking forward to be able to get back to art fairs, partly because it’s such an important part of their business,” she said.
Artistic director of Frieze London, Eva Langret, noted that Frieze Week is about “celebrating our galleries, our artists, institutions and cities,” adding that “resilience and community” are key to the curation and celebration of art.
While we might not get to see the works in person, we can and will support from afar.
Here’s a selection of virtual viewings to check out.
6:00pm-7:00pm BST, 1:00pm-2:00pm EST
“Misunderstanding produces new and interesting.” – Takashi Murakami
Japanese photographer Masahisa Fukase‘s hand-painted vintage prints are the focus of this event, presented by the Michael Hoppen Gallery. The event hosts BAFTA and Academy Award nominated filmmaker, Mark Gill, who is working on an upcoming biopic about Fukase’s life. It also features Dr. Lena Fritsch, the curator of modern and contemporary art at the Ashmolean Museum in Oxford. Fritsch’s work focuses on Japanese art and photography.