As a part of Converse’s new Counter Climate Collection, the iconic sneaker brand hosted a launch event in Montreal, Canada for the unveiling of their new Chuck Taylor All Star II Boot.
After a short history lesson about Converse’s history of boot manufacturing by Converse archivist Sam Smallidge, attendees were ushered into a small room filled with neon lights, dry ice and ice sculptures.
Bryan Cioffi, VP of Design at Converse, introduced attendees to the new Chuck Taylor All Star II Boot by outlining the various features including mesh-backed waterproof leather, a weatherized gum outsole and a Nike Lunarlon foot bed.
Rather than just solely explaining the features, attendees had the opportunity to try on the new sneaker boots and drag them through some real Canadian slush.
The new Converse Chuck Taylor All Star II Boot will launch beginning September 29, 2016, at Foot Locker, SportChek and Little Burgundy in Canada, as well as Converse retail stores, third party retailers and on Converse.com.
