Estée Lauder Canada has launched its second Double Wear Stay-In-Place Makeup Campaign #ShadesofCanada, featuring eight prominent Canadian athletes. The athletes hail from an array of sports, including champion ice hockey player Natalie Spooner; track and field and bobsleigh athlete Phylicia George; Paralympic snowboarder Michelle Salt; 7-time Canadian Senior National Champion Alannah Yip; Five-time Canadian women’s kata champion Rita Ngo’; Canada’s Sports Hall of Fame water polo player & Mohawk Waneek Horn-Miller; ICC world qualifier and international women’s cricketer Achini Perera and Eric Radford a two-time Canadian world champion ice-skater.
The campaign connects strength and beauty. The above-noted Canadians have all shown considerable resilience throughout the past 18 months, remaining confident and flawless, just like the Double Wear foundation. The athletes have all put Double Wear to the test as they practice their chosen sport, and have proven it keeps up, both personally and professionally.
The liquid foundation was first introduced in 1997, and is known for delivering 24-hour wear with a matte finish that looks flawless. Under this current climate, the foundation has also been tested to be mask-proof. Now available in 56 shades in Canada wherever Estée Lauder is sold.