Emily Ratajkowski is the new face of the New York-based jean company DL1961.

The fall 2017 ad campaign, which stars the 26-year-old model/actress posing in the new collection, was shot by Boo George at the Plaza Hotel in New York.

In a statement, Sarah Ahmed, creative director of DL1961, said:

“Emily truly is the DL woman in her spirit, her style, her wit and her modern edge. Not only does she wear our denim incredibly well, but she also cares deeply about the things that matter to our brand—female empowerment, product sustainability and ethics.”

Take a look at Ratajkowski’s best shots below.