Nike has released a new campaign with their latest brand ambassador, singer songwriter Ellie Goulding, who incase you didn’t know is also an avid runner in addition to her multi-platinum status. The campaign features Goulding on the streets of London and at home on the track with five half-marathons under her belt already. On the partnership, Goulding said, “I like the fact that I can be that role model. I still think there’s a little bit of work to do with promoting fit, not thin.”
She goes on to say that, “I think I was about 18 when I decided to start running, I literally went out running one day and I never looked back. From then on, I was running nearly every day, and I still am now.”
As part of her ambassadorship Goulding has designed a new workout for Nike+ Training Club called the ‘Get Lean N+TC exercise routine’ set to launch on March 2nd. The workout with be 15 minutes long and offer a full body workout to burn calories to get you fit both mentally and physically.
“I think having a yin and yang with exercise is the important thing for me. I love to do high intensity training, but I also love to take it easy. I say take it easy, but doing yoga is not easy. Doing something different every day keeps things fresh, exciting and interesting.”
Flip through the full campaign below now.