Dunhill Spring/Summer 2012 Voice Campaign

To coincide with London hosting the 2012 Summer Olympics, luxury British brand Dunhill has tapped three Olympians to be the face of their most recent campaign. Staring Sir Matthew Pinsent, Iain Percy, and Louis Smith and shot by David Sims. Each Olympic athlete briefly discusses what it takes to be a champion in both print and video. Take a look about both below.