Athletic sports and lifestyle brand PUMA present their first campaign with pop star Dua Lipa. The company was shot by legendary fashion photographer Mario Sorrenti and features Dua Lipa in PUMA’s latest sneaker, the Mayze.

The campaign captures Lipa backstage in a couple of layered PUMA looks.  Styled around the versatility of the Mayze sneaker, Dua’s styling vision has her rocking a mix of archive inspirations and contemporary PUMA classics.

The PUMA Mayze will be available on, PUMA stores and select retailers on April 7th for $120.00CDN.