Jordan brand has released a new video centring around their #WEAREJORDAN the hashtag featuring Drake. The campaign centres around Jordan Brand ambassadors who discuss their first pair of Jordan’s and what the brand means to them. The video below features the Canadian rapper and Jordan collaborator speaking on his first pair which were the Air Jordan XV’s, how the brand plays a role in his life and what it means to him and his crew. Watch the minute-long video below, and take note of his Toronto high school crewneck that he’s wearing. Nice drop Drizzy.
“Jordan is a winning mentality.”@Drake knows. #WEAREJORDANhttps://t.co/SjdFDn6TEx
— Jordan (@Jumpman23) February 7, 2016