Dior is getting into the holiday spirit with a new Christmas campaign that transforms its legendary 30 Montaigne address into a fantastical gingerbread house. Starring fashion and beauty ambassadors Anya Taylor-Joy and Deva Cassel, the campaign unfolds as a musical celebration, with the pair leading Dior’s artisans through a series of confectionery-inspired ateliers filled with festive gifts, music and dancing.
Created by Peter Philips, Creative and Image Director for Dior Makeup, the campaign’s “Cinnamon Glaze” beauty look brings a warm, luminous finish to the festivities. Against a backdrop of sparkling sugar and elaborate holiday confections, Dior’s signature fragrances, including Miss Dior, J’adore and Sauvage, join Prestige skincare and shimmering makeup creations in the seasonal showcase.
Blending the house’s Parisian heritage with the playful fantasy of Christmas, the campaign turns Dior’s historic headquarters into a stage for the season’s beauty and fragrance offerings.