Street style photographer Marko MacPherson is releasing a book all about fashion bloggers and social media influencers, entitled Digit@l Girls: Fashion’s New Tribe.
MacPherson, who gained popularity with his “Five Days, Five Looks, One Girl” series for Vogue.com, has compiled portraits and biographies of some of fashion’s most influential bloggers and social media stars, including Leandra Medine of Man Repeller, Chiara Ferrangi of The Blonde Salad and more. The book chronicles their success and the shift in fashion that has followed their rise in popularity.
In a recent interview with Vogue.com, MacPherson said:
“I think the reason for their success varies, some just have that It girl style that makes their followers go crazy, while others have a deeply inspirational message, a purpose, something that makes their followers feel that they too, have a place and voice in the modern world of fashion.”
Digit@l Girls: Fashion’s New Tribe will be available on April 11 and is published by Rizzoli.