Diesel shares their new Spring/Summer 2016 Campaign featuring singer and actor Joe Jonas and his group DNCE; actress, singer and designer Kiko Mizuhara, as well as a handful of models including Sara Cummings, Sang Woo Kim, Trevor Signorino and Stav Strashko. 

The campaign features both a video and images and will be distributed in a new and somewhat unconventional, if not very clever way, on Grindr, Tinder, PornHub, YouPorn and more. I suppose the idea is to go advertise where your customers are.

Watch the video above and look at the campaign imagery below.

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