Global soccer icon and fashion model David Beckham stars in the new campaign for his spring collection of David Beckham Bodywear at H&M. The campaign was shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, and will debut on Febraury 2nd 2014 during the Super Bowl. The campaign will of course feature items from the Spring David Beckham Bodywear collection, which plays up on classic heritage pieces. Lng-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops. Also debuting will be David Beckham Bodywear pieces for kids. The collections will be available in selected H&M stores and online January 30.
David Beckham H&M Bodywear Campaign